Hail Seitan! The Ancient, High-Protein Vegan Superhero Missing From Your Plate

When we put Seitan Pastrami on the menu last week, we got a lot of raised eyebrows. The two biggest questions were: “Wait, is this real pastrami?” and “What on earth is seitan anyway?”

First off, let’s clear the air: no cows were harmed, and no dark rituals were performed in the making of this sandwich. While it sounds a little mischievous when you say it out loud, seitan (pronounced say-tan) is actually a heavenly, plant-based superhero.

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The Dairy Epiphany: Why Cows Don’t Just “Make” Milk

Welcome back to the Twisted blog! Today, we are talking about a massive biological misunderstanding that almost all of us grew up believing.

If you ask the average adult where milk comes from, they’ll say, “Well, cows! They just have milk.” We tend to view cows like magical, infinite milk fountains that need to be emptied like an overflowing water balloon.

If this is what you always thought, you are actually in the majority! A major consumer poll by The Harris Poll found that a staggering 75% of adults don’t realize that a cow must give birth to produce milk. Across the pond, a YouGov survey found that over 50% of people in the UK miss this basic biological fact, too.

Our modern food system is so clinical and disconnected from nature that millions of us grow up with this massive cultural blind spot. But if we take a step back and look at the actual science, the reality is much more relatable.

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The Dirty Truth About Vitamin B12 (Hint: It Doesn’t Come From Meat)

Today, we are tackling a nutrient that makes everyone look at vegans like we’re daredevils living on the edge: Vitamin B12.

If you tell someone you’re plant-based, they’ll often gasp and say, “But what about B12? You can only get that from meat!”

Well, grab a snack, because it’s time for a quick plot twist.

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The Free Digestive “Hack” Nobody Talks About (Why Constant Snacking is Bloating You)

Last Saturday at the market, I had two different customers come up to the booth mentioning that they were dealing with chronic stomach issues. Both of them were transitioning to a highly restrictive “FODMAP” elimination diet just to try and figure out why they constantly felt bloated, heavy, and unwell.

It broke my heart because digestive issues are incredibly frustrating. Millions of people are spinning their wheels taking expensive supplements, undergoing medical tests, and cutting out healthy foods when the real culprit might be something completely different.

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The Secret Inside Our Breakfast Burritos (And Why I Used to be Afraid of It, Too)

If you’ve stopped by our market booth recently, there’s a 90% chance you’ve eaten our plant-based chorizo and egg-less breakfast burritos. And if you’re like most of our customers, you probably walked away with a full belly, completely unaware of a little secret: You just ate a hearty dose of tofu.

Just the other day, a fellow market vendor came by to try one. He finished it, walked back over, and declared it the best breakfast burrito he’d ever had. When he asked if we used real eggs, I smiled and said, “Nope, that’s actually seasoned tofu!” The look on his face was priceless. He stood there completely speechless for a solid minute, processing the shock, before finally mumbling, “…well, it was still amazing,” and walking away. I love these moments because, to be 100% honest, I used to be a total tofu skeptic, too.

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